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Common examples include using both http and https, using www and non-www, or variations in the page names themselves. Protocol and Host NameĬanonicalization issues can occur at any point in the URL structure, and any point where multiple variations are introduced can create problems. The good news is – if duplicate URLs are created – it is not only easy to identify them, but it’s also easy to fix them and to help search engines identify those URLs you prefer they index. Here's a little bit of office potluck humor for you with some SEO sprinkled in to describe how this works: Allowing the search engines to crawl and index multiple URLs to the same page of content weakens page authority by splitting the value gained through inbound links. Before we explain the methods to correct canonical issues, it’s important to note the importance of proactively getting in front of these issues and making sure that the URLs (Uniform Resource Locators) on your site are SEO-friendly to deliver optimal performance. There are many ways that duplicate content can be introduced on a website. This illustrates why URL canonicalization is so important to effective SEO – and why duplicate content should be avoided at all costs. However, if these engines cannot determine the best match from the variations that they find, search engines may not return to crawl any of them.
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This, in turn, can create “duplicate content.” On most occasions, search engines do their best to pick the ideal match for a certain search query. When search engines find multiple URLs pointing to a single page of content, it can “confuse” them as to which is the appropriate match for a given search. Canonicalization directs search engines to the version that should be indexed and referenced when reflecting webpage’s ranking in search results. Google has provided specific guidelines, recommending keeping the website URL structure as simple as possible.
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However, to search engines, "canonical" refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Or, what if you have several websites of your own? You may want to link a post/page title directly to your new page.There are many definitions and uses of the word "canonical".
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If someone paid you to promote their post, you might have that post published as your own, but instead of having the post actually hosted, you can link directly to that external link. Maybe it does sound a little bit crazy, but when you give it a thought, there might be situations in which you want to redirect your user to an external link even before opening the content.įor starters, maybe you want advertisements or promoted posts listed on your blogroll so you can make money. But what if you wanted to change that and redirect a user to an external URL? And that actually makes sense – you do want your titles to lead to the content and usually, you want your pictures to navigate to the same link. It doesn’t matter if you left the default s structure or if you customized it for SEO, your posts and page titles will automatically link to a unique URL set by WordPress. Once you set up your s, WordPress will use that structure in order to point browsers to content located on your server.